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Business plan 2

You should set out your sales forecasts in terms of:• Sales of different product or service types by volume and value.• Sales from different customer groups or territories.• Sales from different distribution or advertising channels.Current financial requirements and financial forecasts How much money do you need now and for what purpose? Your business plan should include a akdown of your financial requirements, the sources of finance you have available to you and any additional finance you may need going forward. This should include:• The cost of starting your business.• Your personal budget.• Details about your own finance that you intend to invest.• Details about any additional finance you have secured.• A table showing what you plan to spend the finance on(provide details of each piece of equipment or service you are buying and its cost).• A break-even analysis and timing calculation to help you understand how much of your product or service you need to sell at a given price to cover all your costs and contribute towards your profit, and when this break-even point will be reached.• A detailed cash flow forecast that will help you to estimate how much available cash you will have in any particular futuremonth. • A profit-and-loss forecast to help you estimate when your business will start to make a profit, which will be essential for your longer term success.• A balance sheet forecast to provide you with a snapshot of the trading position of your business, to identify what your business will owe, what it will own and how strong it will be financially at a particular point in the future. Operational requirementsWhat do you need to do to turn your operational plans into action? In other words, how will you make everything happen in your business?Details about your operational requirements will be essential when preparing your financial forecasts, while other information will be needed for basic perational planning. Outline your plans for the following aspects of your business and estimate the respective costs involved:• Premises - provide details of the premises and a sketch planof the layout.• Equipment - list what you will need to buy and show prices you have identified.''''''''''''''''''''• Staff - indicate what roles you will need to fill and provide job descriptions.• Suppliers - give details of various suppliers and the credit terms they will offer.• Compliance - check compliance issues and show how you intend to meet the regulations regarding health and safety at work, and anything specific to your sector.• Licensing - provide details of any licences you need to trade in your line of business.• Insurance - ensure you have the correct cover and include details of policies.Training needsInclude details of any relevant training courses you have attended and any training needs that you or your employees have or are going to have. This will help to identify any skills gaps, and prompt you to seek information on training providers and the funding needed. It will also assist in budgeting for training costs in your cash flow forecast.Business risksWhat could go wrong, and what will you do if the worst happens?Your plan should include an honest assessment of the risks involved in your business, as well as how you will minimise them. This is important because you need to have considered all possible outcomes so you can plan for and deal with all eventualities. Investors will also want you to show that you have not just approached the project wearing 'rose-tinted spectacles' but have looked at the realities of the situation. Consider which of the following risks are relevant to yourbusiness:• Lack of management experience (address this risk by getting support or assistance from your business adviser, mentor, accountant or solicitor).• Little trading history (this will make it difficult to borrow money or receive credit, so you might need to make other plans to finance the business initially).• Economic uncertainties (if you are borrowing money and paying interest, for instance, make contingencies for interest rate increases).• Over-reliance on key staff.• Over-reliance on a few suppliers.• Over-reliance on a small customer base.• Customer bad debts leading to cash flow problems.• Partnership difficulties.• A sudden increase in competition.• Security issues.• Failure to meet your sales targets.• Lack of resources at key stages of development.PEST analysisPEST is an acronym for political, economic, social and technological, and a PEST analysis provides a framework for reviewing your business in the light of external factors that may affect it in the future.By remaining aware of trends and impending advances in the outside world, your business can gain a competitive edge.By carrying out a PEST analysis you can demonstrate that you have considered the 'bigger picture' when writing your business plan. The process may inspire you by generating new ideas or alert you to forthcoming dangers to be aware of in the marketplace.SWOT analysisThe strengths, weaknesses, opportunities and threats (SWOT) process helps you focus on the internal strengths and weaknesses of you, your staff, your product/service and processes. At the same time, it enables you to look at the external opportunities and threats that impact on your business, such as market and consumer trends, competitor activities, changes in technology, legislation and financial issues.A SWOT grid, as shown below, can be completed quite quickly and provides a useful graphical addition to the plan. It will help you focus on your business strategy and the issues facing you.Strengths WeaknessesOpportunities ThreatsAppendicesAppendices should include all the documents that support the plan,for example:• Your CV and those of your business partners and/or key employees.• Certificates for any qualifications or relevant training courses.• Copies of the lease for any business premises you will be renting.• Market research data you have sourced.• Financial information.• Details of any professional advisers, key suppliers or insurance providers you have engaged with, if applicable.The first page of the appendix should list all the documents it contains so they can be found easily by anyone reading the plan. The documents and their location in the appendix should also be referenced in the main body of the business plan. You may find it easier to index and number each document and file them in a logical order in a ringbinder file.Hints and tips• Software packages are available to help 'walk you through' writing a business plan; some banks offer their own business planning software free of charge to customers who are planning to start up in business. However, they tend to focus on the financial aspects, and usually offer very little space in which to set out the practical and operational written parts of your plan.• Talk about your plan with an independent business adviser or accountant. You could also seek advice from an adviser at a local enterprise agency, through the Prince's Trust or a bank.• Remember that presentation counts. A front cover with your contact details clearly shown will make the plan look professional, and by using white space, illustrations and short sentences in the plan you will make the content much easier to read.Ask someone who has not been involved in writing the planto proof read it to check for grammatical errors, spellingmistakes and inconsistencies.

The ring is so called because it depicts St. Peter, who was a fisherman

“I urge the community to remain united as our culture demands us to.



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